Our constant commitment to providing inspired, fair
fashion translates into our brands. Ethnc &
Outfitters celebrate this value, providing audiences,
no matter what their preferences, an inspired avenue
to style and self-expression.
Our constant commitment to providing
inspired, fair fashion translates into our
brands. Ethnc & Outfitters celebrate
this value, providing audiences, no matter
what their preferences, an inspired
avenue to style and self-expression.
The strong identity of Ethnc has evolved over the years without ever
forgetting its roots. An unmistakable style, which over the seasons
combines strong innovation with the cultural flavor of different regions of
Pakistan. It is a brand whose essence lies in its contrasting features.
Ethnc stands for fashion forward, young, modern and unconventional
fashion. A style that expresses new forms of eastern fashion, presenting
itself as a modern classicism, based on original hand painted prints, iconic
embroideries & timeless silhouettes.
Started in 2003, Outfitters is a fashion forward force in pakistan;
responsible for the democratization of high-street western
fashion in the country.
As a brand Outfitters has always aimed to provide everyone, with
inspiringly beautiful, always on-trend, responsibly created
fashion they deserve. the brand offering caters to men, women
and kids across digital and online channels.
Coming to the U.S. market in Q2 2026